In recent years, MPV (multi-purpose vehicles) and SUVs (multi-purpose sports cars) have become the highlights of the Chinese auto market. With the trend of younger car owners and rising consumption in China's auto market, “young†has become the development strategy of major car dealers. MPV, which has been focusing on business style for more than a decade, has now opened up a trend of youthfulness in China.
Multi Purpose Vehicle (MPV) was born in the United States. Because Americans like to travel long distances, ordinary cars can't meet this demand. This is a multi-purpose vehicle that combines business activities with family cars. It came into being.
The reporter learned from Dongfeng on the 28th that among the new car buyers in China, the proportion of “post-80s†and “post-90s†young people has risen from 30% in 2010 to more than 60%, and correspondingly, “60†After the “people’s car purchase ratio has dropped below 10%, young people have become the mainstream consumer group in the Chinese auto market. In addition to the high-speed growth of SUV models, MPV has become another market segment that maintains growth, during which China's independent car brand share has climbed. According to analysis, many users who purchase cars for the first time choose to purchase MPV. One of the reasons is that the family structure has changed due to the liberalization of the “second child†policy.
Dongfeng popularly launched the new Lingzhi M5L, aiming at the “80s†and “90s†new generation of young business people, and is committed to setting off a wave of youthfulness in the MPV market.
It is reported that China's self-owned brand cars are actively responding to the trend of upgrading the demand of young consumers in the automobile market. In the future, they will further promote large-scale and refined transformation, and focus on youthfulness and fashion.
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