In the current large-screen display field, small-pitch LED has become a trend-oriented technology that can not be ignored, attracting many manufacturers to get involved, not only the traditional LED display manufacturers, but also the cross-border of professional DLP manufacturers such as Weichuang and color media. Grab the beach. The so-called high-selling firewood is high, and the manufacturers' investment has made the small-pitch LED application an inevitable industry trend. The popularization is only a matter of time and has been recognized by many insiders. Popular application technology, small-pitch LED technology still needs to be improved. Under the joint promotion of many manufacturers, small-pitch LED technology has developed rapidly and has many advantages, such as high brightness, seamlessness, lightness and easy maintenance. Due to the short development time, there is still a certain distance from the practical level. For example, security monitoring is an important application market for small-pitch LED products. However, in practical applications, when the brightness difference is large, the small-pitch LED display will have a long-term application, and there will be a possibility of phosphor aging. Affect the stability of use; for example, the indoor application that is expected by many manufacturers, the brightness control of small-pitch LEDs has become the primary problem, that is, to ensure the gradation to meet the application requirements, the brightness is controlled at 100cd/m2 to 200cd. The best eye comfort range of /m2 (it is known that the gray scale of a conventional LED display will decrease as the brightness decreases). Referring to the development trajectory of other display technologies, although the technical problem is not a problem, but the actual operation level, it is still not completed overnight. In practical applications, the technical level is directly linked to the practical value of the product, and it is difficult to obtain widespread market recognition before reaching the application effect expected by the industry users. This means that as a rising star in the field of large-screen display, small-pitch LEDs can only be representative of the trend before the basic technical shortcomings are solved. The competition in the large-screen market is fierce. The positioning of LED applications still needs to refine the current large-screen display market. There is no shortage of display technology. On the contrary, the demand for end-user applications is increasing, and various display technologies are being adjusted to survive. The rapid rise of the display, the backwardness of the plasma display, and the shrinking of the market share of DLP splicing are strong evidence. This means that small-pitch LED display technology will have to show its uniqueness in order to stand firm in this market. It is crucial to find the market positioning. LCD display, with its advantages of thin and light, low application cost, has become the darling of the low-end display market, while DLP splicing firmly occupies the high-end display market because of its outstanding seam strength. Small-pitch LED products are considered by many manufacturers to form a certain degree of replacement for the traditional product market in some areas. However, for the moment, the road ahead is very difficult: in terms of cost, it is temporarily impossible to splicing with the main economic card. Compared with; although it has a seamless advantage, but in the delicate degree of the picture, especially indoors, there is still a gap with DLP splicing. Of course, this is not to sing the small-pitch LED. It is only important to emphasize that the road to the upper position is not easy. Especially in the initial promotion process, refining the market positioning is very important to avoid weaknesses and maximize its own advantages. Increase market awareness. For companies entering the small-pitch LED display market, whoever identifies the market position first, who can taste the sweetness first, and gain more voice in the future market competition.
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