At the time when the “Great Autonomy†strategy was proposed to reach the end of the three-year period, Dongfeng Motor demonstrated its initial results for the first time. Recently, at the 2014 Beijing Auto Show, Dongfeng Motor brought its 12 vehicle companies to the show. Among them, the flagship model into the high-end passenger car market, "Dongfeng No. 1" concept car, Dongfeng Motor shares the PSA's first strategic model Dongfeng Fengshen L60 production concept car, the first new car to enter the SUV market Dongfeng Fengshen AX7, Dongfeng popular The first sedan sedan Jing Yi S50, 4 Dongfeng brand passenger car world premiere.
In early July 2011, in order to focus on building its own brand of Dongfeng Motor, Dongfeng Motor carried out the largest internal restructuring in eight years and established the "great autonomy" strategy. The overall goal is to achieve an annual sales volume of Dongfeng's own branded autos to 3 million by 2016. . Among them, 1 million commercial vehicles and 1 million passenger vehicles, and 1 million other independent brands (including commercial vehicles and passenger vehicles). According to the vision of Zhu Fushou, general manager of Dongfeng Motor: In the future, Dongfeng Motor should form a complete and virtuous cycle of business operation system.
At the time when the “autonomy†strategy was just put forward, the outside world had questioned: Among Dongfeng’s own-brand passenger cars, Dongfeng Passenger Vehicle, Zhengzhou Nissan, and Dongfeng Liuzhou are in their own hands due to historical issues and complex equity relationships. There is a lack of coordination between each other, and the difficulty and resistance of integration are very large. However, after nearly three years of integration, this time at the Beijing Auto Show, unlike the previous “combat each other†situation, the Dongfeng Motor’s booth is full of highlights: the “Dongfeng Pavilion†exhibition layout explains “great synergy, independence, and big east windâ€. "The development strategy.
It is worth noting that the Dongfeng Fengshen L60 debuted at the Beijing Auto Show is a joint effort by Dongfeng Motor and PSA to form a global strategic alliance under the background of Dongda Motor’s strategy of “grant autonomy, big synergy and great developmentâ€. The first new car to be launched.
“The purpose of such an exhibiting strategy is to reflect Dongfeng’s overall image and overall strength, and also to reflect the harmonious atmosphere of Dongfeng Motor's coordinated development throughout the 12th Five-Year Plan period,†said Zhu Fushou.
The data shows that last year, Dongfeng Automobile sold 3.535 million cars, ranking second in the industry, with a year-on-year increase of 14.8%. Dongfeng's own brand automobile sales reached 1.271 million, an increase of 13.4% year-on-year. In the first quarter of this year, the total vehicle sales of Dongfeng Automobile reached 930,800, a year-on-year increase of 11.44%, and reached a record high. Among them, passenger car sales were 780,100, an increase of 15.09% year-on-year.
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