Many riders may notice a problem, that is, new cars listed in China are always half a beat slower than overseas markets, and sometimes even more than two years behind. This has caused many models that have already been sold abroad to take off, and it takes a long time before they come to China. For example, the recent listing of Freeman, in fact, already sold in the European market; and last year Chevrolet has released the ninth-generation Mai Rui Bao in North America, and China was at the end of last year is also based on the eighth generation Mai Rui Bao, launched "New" Mai Rui Bao. The list goes on.
Objectively speaking, China is already the world's largest auto market. It is reasonable to say that such a situation should not be taken into account. Why is this happening? Let's go down.
China's unique form of joint venture
As we all know, more than 30 years ago, following the original intention of “market-for-technologyâ€, China began the process of introducing foreign capital to establish a joint venture automobile company. This has also become a unique situation in China. If multinational brands want to sell cars in China, they can only cooperate with the Chinese side and carry out production in the form of a joint venture brand. In addition, only through high-tax import channels to China, high-priced imported cars do not have the advantage of cost-effectiveness.
In this context, a new car overseas is listed in China. In addition to changes, designs, applications, and even names, it must be introduced into the production line before it can officially enter the market. It really takes a lot of time.
The Chinese market is rather special. Consumer demand is different from developed countries.
Regardless of other economic factors, only in the automotive sector, China actually lags behind the developed countries for a longer period of time. In other words, the difference in demand between the two stages of automobile development has led to differences in the Chinese market and overseas. Consumers in the market have different needs for the configuration, appearance and interior of the car when buying a car.
Take a hatchback car as an example. Hatchbacks have extremely large demand in the economically developed European market. In 2015, in the ranking of top ten European models, hatchbacks accounted for more than 5 models, including golf, POLO, and carnival. This is not the case in China. In China, consumers prefer the spacious, spacious sedan. Compared to Chinese consumers, the concept of "face" is even heavier.
In recent years, many multinational brands have launched special models for China in response to consumer demand in the Chinese market. For example, the Honda Ling Pai, the Peugeot 408, which extends from Peugeot's foreign version of the 308, the modern landmarks, and so on. The common features of these bodies are large areas of chrome plating, spacious interior space, and high value for money. Nature is easily favored by Chinese consumers.
In addition, the different stages of development of the automobile are reflected in the fact that China still has a large number of unpurchased car groups. This does not mean young consumers who have not yet purchased cars, but rather do not purchase car families in the fourth- and fifth-tier cities and rural areas. Obviously, overseas models may not be suitable for them.
In the past did not attach importance to the Chinese market
In fact, this situation is changing. Many multinational brands that have not yet entered China are paying more and more attention to the Chinese market. Brands that have already established a foothold in China do not dare to make progress in their current achievements. Taking the number of new cars first launched by the Beijing Auto Show as an example, the number of cars unveiled at the Beijing Auto Show in 2006 was only 7 vehicles. By 2010, this number was 89 vehicles, compared with 120 cars in the 2016 Beijing Auto Show. It is enough to show that the status of the Chinese market is gradually rising and being taken seriously.
Of course, in addition to the above three accidents, there are many other influencing factors, including the remaining technical barriers and the fact that China’s economic influence is not valued. However, on the whole, the situation of the “slowly beat†of new Chinese cars being listed is improving, and even China has enjoyed the status of new cars starting from overseas markets in the past. This also reflects the improvement of the status of China's auto market and the progress of China's auto industry.
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