China's auto industry has become increasingly fierce in market competition


    If China’s car ownership reaches 100 million vehicles, the aftermarket parts market will reach a scale of nearly 300 billion yuan, and the attractiveness of this market will increase significantly. As the attractiveness of the market continues to increase, profound changes are taking place in the domestic aftermarket. On the one hand, the competition among parts and components companies is becoming increasingly fierce. On the other hand, there are fierce competition and continuous integration between the channels of different formats.

    Some large-scale original spare parts suppliers, in addition to providing OES (original spare parts) to automakers, sell them to the after-sales market through 4S stores of automakers, and have also stepped up efforts to use their own forms in different forms. The brand entered the independent aftermarket. In addition, the other major international manufacturers of the after-sales market have also increased their investment in the aftermarket in China and become new entrants. These changes in the competitive landscape have brought tremendous pressure on the domestic parts and components companies that previously occupied the independent aftermarket. As a result, domestic parts and components companies are also developing toward OES, and there has also been deep cooperation with foreign parts companies. .

    On the other hand, the channels of independent after-sales markets have also risen rapidly with the maturity of the auto market, and a variety of formats have emerged. In particular, there will be fierce collisions between the traditional wholesale distribution industry and the new chain of business. At present, the OES channel of strong car brands is very strong, and the socially independent channels are relatively strong. With the increase of the market size, the chain of business will emerge from the region to the country, and will obviously impact the OES channel.



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