Although the view that “commercial vehicles will experience the cold winter of rats†has long been a concern at the end of 2007, from the first two months of 2008, domestic commercial vehicles are still showing development momentum driven by leading companies. The performance of Dongfeng and Liberation companies continued to increase, and the sales volume of Foton Motor, the first brand of Chinese commercial vehicles, rose by 42% year-on-year. Industry experts pointed out that the pressure on commercial vehicle companies this year is unquestionable. At the beginning of the new year, the domestic commercial vehicle industry will face a “cold streamâ€: monetary policy tightening, the implementation of the national III standard, raw material prices... Under the influence of various factors, the overall commercial vehicle market in 2008 was foreseen early. Various crises: The total number of trucks will drop by 5% to 10%, the total market for medium- and heavy-duty trucks will drop by about 20%, the cost of commercial vehicles will increase significantly, and some low-end vehicles will be forced to withdraw from the market under the National III standard. However, the strong growth momentum of leading enterprises such as Foton Motor has given a strong dose of “strength†to the pessimistic industry. It is reported that Foton Motor sold nearly 60,000 vehicles in the first two months of this year, up 42% year-on-year, of which sales in February increased by nearly 63% year-on-year, which surprised many in the industry. Foton Motor not only broke through sales, but its sales structure has continued to be optimized this year. High-end products such as Parker, Omar, Auman and AoLing have performed well on the market. As the first MPV introduced by Foton Motor last year, Mengpak has gradually established a sales network throughout the country. The sales volume has grown by leaps and bounds. It has become an important force in the domestic high-end MPV market; the high-end light card Omar can rely on European quality in the selection of city logistics. More favored, sales continued to increase; high-end heavy card Auman is firmly occupy the top three domestic heavy truck, the market is hot; and Austrian bell is to promote Foton Motor sales in the high-end light truck field is the hero.
The "good start" of Foton Motor is inseparable from the support of high-end products. In addition, Foton Motor's unique "Worry-free" service brand is also a great push for sales. It not only has the largest call center in the industry, provides 24-hours uninterrupted service, and solves difficulties for users around the clock. Since this year, it has further extended its “customer-centric†service concept to provide “rescue-type†services for snow and ice disaster areas. The cost protects the user's safety and reduces the user's loss. When Foton service personnel came out of the snow and ice, many users shed tears that touched them. Fukuda has further gained consumer recognition and trust. It is reported that in many areas affected by snow and ice, Foton Motor has become the first choice for users to buy cars. Wang Xiangyin, deputy general manager of Foton Motor and general manager of the marketing company, pointed out that in 2008 for Chinese commercial vehicle companies, it was more like a "test" and a shuffle, but not necessarily a "cold wave." Although the total demand for commercial vehicles may be reduced, consumption will be more concentrated in the leading companies. After the selection of market rules, the structure of domestic commercial vehicles will be more rational. He said that Foton Motor not only owns the most valuable commercial vehicle brand in China, has a strong scale, but is also the only large-scale automobile company that develops a full range of commercial vehicles and expands to passenger vehicles in China, and has strong anti-risk capabilities.
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