On December 18th, the launching ceremony of FALKEN Feijin Tire (hereinafter referred to as Feijin Tire) brand was grandly opened at the Shanghai Repulse Bay Cultural and Art Center Grand Theatre. On the same day, under the joint witness of the senior leaders of Sumitomo Rubber Group, the industry's top media, Feijin national agent partners and other partners and car enthusiasts, the organizer announced that Feijin Tire will officially enter the Chinese market in January 2015.
Multi-national brand features In 1983, the flying tires that advocated sports performance were born in Japan. They have experienced multiple competitions. With their "race-level" performance, they have been enthusiastically sought after by car lovers and become the "sports" in the tire industry. Synonymous with "performance." Since then, Feijin tires have been used by some car enthusiasts for car performance modification and have become modified star tires.
FALKEN Feijin tire officially entered China. Before entering the Chinese market officially, Feijin Tire has achieved good sales performance in Japan, Europe and America, and gradually developed to all over the world, which makes the Feijin brand have multi-national characteristics, and Combine toughness, progress, youth and leaps. At the press conference, Mr. Masahiro Oshima, Deputy General Manager of Sumitomo Rubber (China) Co., Ltd. said: “FALKEN is a tire brand that was born in Japan, grew up in the United States, and then exercised in Europe. It has many products under its control. European authoritative magazines have been highly praised."
At the press conference, the organizers also revealed to the media that the ZIEX ZE914 series tires of Feijin Tire will become the first domestically produced products sold in China.
According to reports, based on the high-rigidity structure, the ZE914 series tires adopt a new pattern that can achieve high level of control stability, which not only greatly improves the handling stability of the car and the accuracy of cornering control, but also ensures safety and Comfort. In addition, the ZE914 series is also specially formulated to incorporate “silicon compounds†and special “low-heat polymers†into the tire material. The addition of a special formula further enhances the handling and safety performance of the ZE914 on slippery roads, and effectively reduces rolling resistance, saving energy and fuel while making it more economical and environmentally friendly.
The history of development from the competition to the life of the tires for more than 30 years is a history of accumulation and innovation from track to road, competition to life. In the second year of the birth of the brand (1984), he won the championship of the American ATV competition, and then won the championships of many international competitions such as the MIRAGE International Cup Series and the N1 Endurance Championships 1 and 2. Awards. In 1999, the first time I played in the Nürburgring 24-hour endurance race, I achieved excellent results and became famous in the European market. Time and time again, the ultimate self-transcendence, showing the performance of the flying tires on the performance of almost crazy.
In addition, the flying tires continue to apply the tire technology developed by the competition to the tires used in daily life, and derive a variety of high-performance tires to improve the performance of the family car. Benefiting from this R&D and manufacturing concept of “from competition to lifeâ€, Feijin Tire has also won high praise from consumers all over the world.
With the growth of domestic diversified automobile culture, a number of car enthusiasts who pay attention to quality, abide by the true self and pursue a young life attitude have emerged. The high-performance and highly dynamic Feijin tires enter the Chinese market in a timely manner, greatly Meet the needs of this part of the consumer. In 2015, the main products of Feijin Tire will be turned into domestic production, which undoubtedly injected new strength into the domestic automobile culture. I believe that Feijin Tire will create a new era of driving together with Chinese car enthusiasts!
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