February 14th, 2014, the new plant of German brand Tire in Sumter, South Carolina, USA has officially opened and put into operation. The Sumter plant will also produce German horse tires and general tires (GeneralTireBrand) to meet the growing demand of automakers and retail markets. It is estimated that by 2017, the annual production capacity of the plant will reach 5 million tires per year; by 2021, the second phase will reach a maximum annual capacity of 8 million. The Sumter factory's total investment exceeds 500 million U.S. dollars, providing approximately 1,600 jobs.
German horse brand tire
Nikolai Setzer, member of the Continental Group Executive Board and President of the Tyre Division, said: “The opening of the new factory is an important milestone in the expansion of the US tire business. The new factory is equipped with the most advanced machinery and technology to produce the best quality car and light truck tires. It is worth mentioning that the new plant was put into production three months ahead of schedule, and the Sumter plant is an important part of the German brand's global development strategy. This $500 million investment fully confirms that we are committed to meeting customer needs and A solid commitment to help customers achieve business growth. In addition to the United States, the German horse brand is currently also expanding production capacity in Russia, China and Europe to better meet the long-term growth needs of global businesses.
"I am very pleased to witness the opening ceremony of the German brand Sumter Plant - a modern production base that has invested 500 million U.S. dollars and created 1,600 jobs. I firmly believe that the success of the German horse brand in South Carolina is no accident. It's the result of an excellent product portfolio, first-rate business management and top talent working together.†South Carolina Governor Nikki Haley said: “This also proves that the South Carolina team can provide the highest standards of products and meet markets around the world. demand."
It is no coincidence that many companies in Germany and Europe use South Carolina as their top investment choice. In addition to the warmth and hospitality in South Carolina, the local government and public administration also gave strong commercial support. “The opening of the German brand tire factory is a very good example,†said Dr. Peter Ammon, German ambassador to the United States.
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