Although the current demand for electronic display is near saturation, with the development of new display products and breakthroughs in new demand markets and application environments, this will bring new opportunities to the domestic LED display market. Opportunities have challenges. As the competition in the industry intensifies, the future display market will continue to maintain its growth trend on the one hand, but on the other hand it will also intensify the transformation or elimination of some small and medium LED display manufacturers.
From the current competition level of the domestic LED electronic display industry, the competition of the domestic industry is still in the early stage of product competition. The key indicators of competition are mainly reflected in: price, quality, delivery period, after-sales service, etc. Display prices have become the main indicator of competition.
In 2012, the price of LED display continued to decline. The deeper reason for the decline in LED display price last year was 15-20. The deep reason for the continued decline in LED display prices is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The consequences of the price war not only led to the collapse of some small manufacturers due to lack of strength and capital, but also the decline in the profit margin of large manufacturers, which also led to the chaos of the LED display industry.
The LED industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical strength and capital strength are expected to take advantage of the strength of the capital market and the company's own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industrial concentration of LED electronic display will also increase rapidly.
In fact, in the next few years, the domestic LED display market is still in a growth trend. Its main growth space will mainly come from traditional inkjet, neon, and billboard replacement markets, as well as high-definition, 3D, intelligent, surveillance market, road traffic and other multi-functional high-end. LED electronic display market. As long as the industry order is regulated, display manufacturers will upgrade their R&D level, enhance their core competitiveness, and guide the demand market with products, which will surely win a place in the fiercely competitive market.
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