Lack of rapid development of LED advertising light box industry

Renting, recruiting, and tutoring do not know from what day, the LED neon signs in the streets and alleys have sprung up, some are located on the door outside the storefront window, and some are outside the balcony of the high-rise residential home. Not only in the evening, but also in the daytime, the lights are flashing. As everyone knows, most of these flooded LED lightbox advertisements are illegal. There is no approval from the relevant departments, and there is no formal formalities for renting large characters to reach the residents' windows. Yesterday, the author visited a number of commercial downtown streets in the central city. You can see an LED neon every other period, and it doesn't turn off during the day. The bottom floor of a residential building is a house agency. In addition to a huge LED neon sign on the door, the side is also hung up, and the two large characters are rented straight out to the window of the second floor residents. The author understands that most of these LED neon lights are installed by the owner himself. It was colorful at night, although it looked good, but it affected the residents living upstairs. Some of the LED neon lights were under the window of the residents, and they flashed and shook people. Moreover, these light boxes are all wires pulled out from the room, and there is no small safety hazard. The light box advertisement was placed on the street outside the street, a smoking hotel, a specialty shop and a massage parlour. LED neon signs were hung on the door of the three connected stores. Into the smoke hotel, the owner said that the LED neon lights were not approved, and a piece of custom-made one was hung on the door. Now this thing is very popular, although it is a bit expensive but very practical, because the words in the light box can be changed freely through the computer, in different Advertising for different products during the period. And this light also saves electricity, it doesn't matter if it is open during the day. Speaking of the price, the owner said that it is about 2,000 yuan per square meter. You go to Lijing Street to ask, there is a lot of doing this, the owner told the author. Is it illegal to install this light? Which department does not need approval? I haven't heard of it, but I can't control it if I install it on my door. Moreover, now everyone is in peace, and I have not heard of any department that has said anything, the store owner said with confidence. Sure enough, the author went out and found that as long as there are shops, almost all LED light box ads. And the size is different, the shape is different, it seems very messy. The author has come to Lijing Street, and there is a merchant specializing in LED advertising at the intersection. Pointing at the various samples hanging on the wall, the clerk introduced, LED neon advertising light boxes are divided into two types, one is outdoor, because of high material requirements, need to be waterproof, so expensive, about 1 square meter of about 2,000 yuan. The other is installed indoors, half cheaper than the outdoor. 1 square meter of advertising, delivery in about two days, the bigger the box, the longer the production time. The clerk said that there are now a lot of LED lights, and they have to pick up at least seven or eight orders a month. In this street, there are many shops that can make LED light boxes, and everyone’s business is booming. Setting the LED advertisement must be approved at two o'clock in the afternoon. The author followed the law enforcement officers of the second law enforcement team of Xicheng Chengguan Exhibition Road to the southeast corner of the intersection of Fuwai Street, and dismantled the LED light box that was illegally set on the outer wall of a housing agency. Law enforcement officials said that at present, most of the LED light boxes hanging on the street are unapproved light box billboards. According to the regulations on outdoor advertising management, outdoor advertising, regardless of the form, must be approved by the relevant departments, and must comply with the rules of one store and one card. Since the approval authority for setting LED light boxes and display screens is in the relevant departments of the city, most of the merchants are too troublesome to set up without approval. In addition, at present, many LED advertisements are not set outdoors, and some businesses deliberately wipe the ball and set the LED subtitle advertisements in the shop window, which leads to difficulties in law enforcement. This type of LED advertising light box is not standardized, and there is no uniform standard. Hanging on the street affects the city appearance. And flashing scrolling subtitles can easily distract the driver. In the face of such rapid development of LED light box advertising, relevant departments should be unified and coordinated to achieve overall results in order to achieve the desired results. It is difficult to solve the problem fundamentally by the urban management department alone. The management committee said that Beijing should ban LED billboards in principle. This morning, the author learned from the municipal municipal committee that there is no specific regulation for LED electronic display outdoor advertising. The current management measures are mainly aimed at the traditional sense. Fixed content ads. The advertising content on the LED display is constantly changing in the blinking, which has regulatory problems. Therefore, in principle, LED electronic display outdoor advertising is not allowed in Beijing. In addition, the outdoor advertising setting is now planned and set up first. The municipal municipal city committee and the district/county municipal municipal committees select the advertising points in the main areas. Only at these points can the advertisement be set. Not everyone who wants to set up where to set up, private advertising can not pass the approval, outdoor advertising privately outside the planning point is a violation. Whether the billboard setting is in violation of the rules will be uniformly determined by the municipal municipal city appearance committee, and the urban management will be responsible for organizing the dismantling.

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