Mall lighting is considered to be one of the most mature and rapid areas for LED applications. Shopping malls are not only places to buy items, but also to create a suitable environment for leisure, lighting effects are indeed undeniable, LED lighting has a strong advantage in performance. However, whether LEDs can have a greater role in the lighting market in the shopping mall needs to be based on the specific lighting environment and the humanized needs of consumers, and the various performance parameters and lighting effects of each product should be refined.
The lighting design of the mall is the behavior of the customer's choice of merchandise. In the process of browsing and selecting, according to the customer's visual requirements and the characteristics of various commodities, the space for each commodity is scientifically designed so as to make the customer feel comfortable. Visual effects.
At the same time, reasonable illuminance (commonly known as brightness), good color reproduction, appropriate brightness distribution, and comfortable visual environment; through reasonable lighting design, can attract customers' attention to the goods, creating a comfortable shopping environment. In order to stimulate customer purchase desire. This article will mainly focus on lighting requirements and design points in different areas of the mall.
One, illumination, color temperature affect people's psychological feelings
Illumination not only has the function of lighting, but also has an effect on the human's psychology: the higher the color temperature, the more refreshing the feeling will be, while the lower the temperature, the warmer it will be. Psychologists have found that in the red environment, people's pulse will accelerate, blood pressure will increase, and emotions will be easily excited. In a blue environment, the pulse will slow down and emotions will be calmer.
Different colors have different responses to taste, which is also related to people's instinctive reaction to seeing things. For example, when you see red and yellow, you think of apples and oranges. Red, yellow, sweet, sweet and sour, can stimulate the appetite to enhance appetite; and dark green, blue-green feel bitter, it will affect appetite.
Different illumination and color temperature have a great influence on people's psychological reaction. Spatial impression is determined by the environmental impression of color temperature and illumination. Japan's control and people's psychological feelings have done a lot of research work, high color temperature requires high chroma, low color temperature requires low illumination.
The purpose of store lighting is mainly to provide appropriate lighting and illumination, color temperature, color rendering and brightness changes for different products and regions, to attract consumers' interest through “product visualizationâ€, and to communicate with customers through silent language. Communicate product information, service concept and brand culture to customers to achieve the purpose of promoting product sales, reducing inventory, and establishing brand image.
In order to properly display the product in front of the customer, it is very important to appropriately use the corresponding light in order to attract the customer's attention and trigger the activity of the customer to purchase the desire. The light of the store space can be considered from the two directions of “light of the space†that represents the overall impression of the space and “light of the product†that effectively displays the effect of the product. In store lighting, the three lighting elements of ambient lighting, accent lighting, and decorative lighting are matched to each other, and a corresponding lighting plan conforming to this store concept is adopted.
Second, shopping malls in different areas of lighting
Different types of shopping malls and shopping malls in different subdivided areas have different specific requirements for lighting effects, so their lighting design focuses are also different.
At present, the main lighting and lighting sources used in ambient lighting for shopping malls include downlights for compact energy-saving lamps and fluorescent lamp supports for T5/T8, grille lamps and metal halide lamps. Is LED's chance of entering the mall's basic lighting as a new generation of light sources suitable? Experts generally believe that commercial lighting is the first common lighting application field that LED has entered. Enhancing luminous flux, reliability, and cost performance are key to its rapid intervention. The lighting of the mall can be further refined according to different occasions, and the requirements for lighting of different commodities are also different.
1. Fruit, rusty and fresh flowers
Fresh produce and flowers have the brightest colors. The pure white lighting effect can directly reflect the lush green and fragrant sweet red. Red, yellow and other dark fruits and vegetables with warm light around 3300K, green and other light-colored vegetables generally use 4500K-5500K cold white light, color rendering should be above 80. LED has a wide range of color temperature, can restore the most beautiful and realistic colors, increase the desire of customers to buy, and enhance the circulation and preservation of goods.
2. Meat and poultry
Fresh, high-quality meat and poultry products must look clean, and a light pink color makes beef and mutton look fresher. Warmer balanced lighting makes meat and poultry look fresher and more attractive. The use of a LED light source with a low color temperature and a red spectral component will not only increase the color rendering effect of the meat, but also reduce the infrared heat radiation, which is advantageous for longer storage and preservation.
3. Marine food
Fresh and high-quality fish and marine merchandise areas should adopt cool lighting that is different from other commodity areas. Cool-white lighting effects make it easy for consumers to think of clear water and make seafood look fresh and fresh from the sea. The use of high color temperature and blue LED light sources with more spectral components can not only increase the color rendering effect, but also reduce the infrared heat radiation, which is conducive to longer storage and corrosion protection.
4. Baking fried foods
The warm lighting makes the yellow baked food look more delicious and attractive, giving a fresh feeling of baking. When you walk into the baking area, consumers will find that the light here turns into a pale yellow amber. The soft, pale yellow lighting feels the warmth and tempting scent that characterizes the pastry. Using the same soft and warm lighting on the shelves can further enhance the overall visual effect.
5. Jewelry
Jewelry is a luxury item, and the price is generally more expensive. Therefore, the counter is bright and eye-catching. The harmonious interior light clearly shows the correct color of the jewelry. It shows the meticulous craftsmanship and true colors of the jewelry. It attracts the attention of the customers and makes the most attractive. The brilliance of people attracts customers to purchase.
When selecting lighting for a jewelry store, the key considerations include color temperature, lighting level, flicker, and infrared ultraviolet light. According to relevant data, the jewelry can display the best appearance effect under the illumination of 3300K-7000K color temperature. Different jewelry requirements, such as gold jewelry, jade and diamond lighting requirements are very different. At present, LED has become a new favorite of jewelry lighting due to its wide color temperature range, low heat generation, and almost no ultraviolet and infrared rays.
6. Apparel Products
There are many types of apparel, and there are many display modes. Natural and warm colors have the best light effects. The general use of downlights, various adjustable angle spotlights to do the key lighting. Most of the light sources are tungsten halogen lamps and metal halide lamps, which require high color rendering. However, tungsten halogen lamps and metal halide lamps have the characteristics of large heat generation. Using high color rendering LED spotlights and LED downlights can effectively solve these problems.
If the technology of adjusting color temperature is applied to clothing display lighting, it can create a cool shopping atmosphere in summer and warm in winter, which will greatly help the promotion of apparel products. Compared to halogen lamps, metal halide lamps and fluorescent lamps, LED light sources have some outstanding advantages, such as high luminous efficiency and energy saving; long life, low maintenance; wide color temperature range, simple and flexible control, adjustable color mixing; LED does not contain mercury , almost no infrared ultraviolet, environmental protection and so on.
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