If you want to list the top 10 hot words for the Chinese lighting industry in 2014, O2O and smart lighting will definitely be among them. Since the second half of 2014, the gold, nine, and silver ten people that have been waiting for have not appeared, and the peak season has not arrived as scheduled. On the contrary, the lighting industry is full of negative news such as bankruptcy and escape, which has made many manufacturers feel guilty. In addition to some brands that accurately pre-judicate and fully prepare the current macro environment, more SMEs and businesses urgently need a breakthrough. And this breakthrough needs to find in the field of product and channel mode, intelligent lighting and O2O stand out at this time. Intelligent lighting has been developed for many years, why is it hot again? In fact, smart lighting is so hot that it has a lot to do with the development of LED lighting technology. In the traditional lighting period, intelligent lighting emphasizes the control of the electrical system, and the electronic characteristics of the LED lighting expand the intelligent lighting from the electrical control system to the control of the lighting source itself, greatly increasing the connotation of intelligent lighting. And various control terminals, such as mobile phones, touch screens, and wearable devices, are further matured and add to the smart lighting. It can be said that the rapid development of LED technology has laid a solid foundation for the popularization of intelligent lighting, and the richness of control terminals such as mobile phones has added unlimited possibilities for the popularization of intelligent lighting. After talking about the product, let's take a look at the changes in the channel. In recent years, the development of e-commerce has strongly impacted upstream companies and downstream distributors. The traditional channels of the entire lighting and lighting industry are listening to the story of wolves every day. Under this circumstance, the root cause of the dull performance of the lighting and lighting market in 2014 was forced by some manufacturers to be e-commerce. However, rationally looking at the problems and confusions faced by the current lighting industry's channel market, we will find that the changes have quietly sprouted and only to be erupted. Where is the germination of channel change? Just as the influx of smart LED lighting products into the market, as well as the collision and exploration of manufacturers on the e-commerce road. Whether it's Philips' HUE, Li Jiacheng's investment in LED lighting, or Xiaoye's YEELIGHT, these brands quickly bring the image of LED lighting products into the minds of consumers through the influence of mass consumers, and have a large number of Hardcore fans. After the role of the role model, the followers began to go on. Even if the followers can't create the same type of explosions, they see the powerful role of the Internet, through the Internet and e-commerce, through the double eleven, to obtain sales that are unimaginable by traditional channels, thus forming a strong impact on the traditional channel model. However, there is always a loss. Whether it is a smart LED lighting explosion product or e-commerce, for the entire Chinese lighting industry, the value of its experience and service cannot be reflected. So how do you combine the strong sales power of the Internet with the experience service functions of traditional channels? O2O is here on the way. Of course, whether it is smart lighting or O2O, it is not perfect at present. But what does it matter? Everything has a gradual process, and all problems are solved through development. At the beginning, LED lighting was not recognized, and it is still popular in China. Therefore, as a member of the Chinese lighting industry, every manufacturer should face intelligent lighting and O2O with an open and inclusive attitude, because they will not be accidents in the development of the industry, but inevitably!
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