In order to further enhance its influence in the rapidly growing Chinese automotive market, the German company Hella Group has started cooperation with BAIC Group . On March 26, 2014, both parties held a signing ceremony in Munich, Germany, and announced the establishment of a joint venture to establish Beijing Hai Naichuan Haila Lights Co., Ltd. After obtaining official approval from the relevant authorities, the new joint venture company plans to start operations in September this year.
The newly established Beijing Hainachuan Haila Lights Co., Ltd. has a registered capital of approximately 30 million euros, and the joint venture partners hold 50% of the shares. The reason why this kind of cooperation model for stocks and comparisons was chosen is to develop more reliable cooperation and better use of the advantages of both parties. In particular, Hella’s existing business layout in Beijing has been integrated into the newly formed joint venture company. in. The newly formed joint venture company will use this platform to develop and produce a lighting system tailored specifically for the Chinese market in Beijing. In this way, the Hella Group will introduce its own technological experience in the automotive components industry to the fastest growing in Asia. One of the Chinese car manufacturers, and further expand and consolidate its position as a professional lighting system leader in the Asian market.
At the signing ceremony, Xu Heyi, chairman of BAIC Group, emphasized: “As a leading automaker in China, BAIC attaches great importance to this cooperation with Germany’s Hella Group. We believe that the new joint venture can help both sides to consolidate their respective The Chinese automobile market has its advantages and status."
At the beginning of this year, Germany’s Hella Group once again attached importance to the growing importance of the Chinese automotive market and decided to increase its investment again. Following the formal completion of the Jiaxing production base, the Group demonstrated its emphasis on the establishment of seats for China in the global management board in January of this year, and appointed Mr. Bo Hao, CEO of Hella China, as a member of the management board. As the person in charge of the operations of the entire company in Haila China, Mr. Bo Hao said: “The Chinese market is extremely important to the Haila Group. In the 2012-2013 fiscal year, China contributed 8% of sales to the Haila Group. We Looking forward to the future, this figure will continue to grow. To achieve this goal, Hella will achieve a targeted and sustainable growth in the manufacturing and R&D sectors through further investments.†Hella Group In the 1980s, China entered the Chinese market through cooperation and technology licensing agreements. Currently, it has established 10 production, R&D and management agencies in China and has more than 4,500 employees. On this basis, Beijing Hainachuan Haila Lights Co., Ltd. will become another important milestone in the development of Hella Group.
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