After seeing the huge popularity of China's shared bicycle startups, a brand-new company in China is rolling out BMWs that you access with your phone and then pay for per kilometer.
After a returnable deposit of US$150 made through the service's mobile app, it costs just US$0.25 per kilometer to drive off in one of the new, blue BMW 1-series sedans.
Not much is known about the company behind this, reports Ebrun, except that it's named Hongyang Shared Cars, and was established last month in Beijing. It has an Android app, but not one for iPhones.
The blue BMWs can only be driven in Shenyang, the northeastern Chinese city of 8 million people where the service was launched with a claimed 1,500 cars – all of which are from the Hongyang Shared Cars.
The car can be left anywhere in the city once you're done using it.
Germany's luxury automakers are cautiously trying out their own car sharing services, though their efforts have largely focused on a handful of US cities.
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