Shell Lubricant Anti-counterfeiting Labels Adopt Leading Anti-counterfeiting Technology

    From dealers to owners or industrial users, encountering fakes is undoubtedly the most troublesome thing for those who sell, purchase and use lubricants. Counterfeit lubricating oil products will affect the performance of vehicles and equipment, and may cause damage to vehicles and equipment, and even endanger the lives of people.

    On April 18, 2015, Shell launched a brand new anti-counterfeit label for users. The logo adopts leading anti-counterfeiting technology. Users only need two steps to easily determine the genuineness of the purchased product. The new anti-counterfeiting mark will help consumers and industrial customers to more easily and safely purchase lube products that are suitable for themselves, keep away from fake products, and let their cars and equipment receive quality protection derived from leading technology.

    Anti-counterfeiting upgrade multiple protection

    It is understood that this anti-counterfeiting technology upgrade covers almost all of Shell's products. Shell also released different forms of labels based on market demand and different packaging types (keg, drum, and barrel). The new version of the label on the basis of the original from the appearance to anti-counterfeiting technology have been further upgraded and improved, with a higher degree of security, to help users more easily and effectively identify genuine.

    Only two steps to easily verify

    After the new anti-counterfeiting label is on the market, consumers can immediately distinguish the authenticity of the product by visual inspection and digital search.

    Shell's newly introduced leading anti-counterfeiting technology makes it easier for consumers to effectively identify products. These technologies are integrated in an elaborate double-layer label that clings to the bottle cap for preliminary diagnosis through visual inspection. Consumers can complete initial identification by visually observing the appearance of the product at the time of purchase by discoloring the water and observing the angle.

    In addition, the anti-counterfeiting label's electronic code anti-counterfeiting system also supports 400 special telephone, SMS inquiry, website query and scanning QR code identification methods, which make it easy for consumers to easily judge product authenticity from multiple channels.

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