Whenever Michelin tires were mentioned, the first thing that everyone thought about was the cute “Meat Fattyâ€. When it comes to Tencent QQ, the first time the mind thought of that super cute penguin. Why? This is the role of commercial mascots. With the development of the times, the mascot has become an important part of the company VI. It represents the corporate image as well as the corporate logo, but it can more deeply implant information such as businesses and products into the minds of consumers.
Fast mascot "magic weapon"
As the most well-known gearbox manufacturer in China, Fast has never had its own corporate mascot despite its popularity. In April of this year, the Fast Group has publicly solicited the creative design works of the Mascot in the national automotive industry. As of August, a total of 71 works were received from the country (including 49 internal works and 22 social works).
Fast mascot "Falco" produced
From September to October 2015, the Fast Group organised two rounds of judging and selected eight outstanding works for final selection. Among them, the works submitted by Mr. Guo Wenjun from Luoyang City, Henan Province, are more intimacy to the anthropomorphic image, which can bring the distance between the enterprise and the consumer closer and also meet the basic definition of the company mascot. At the beginning of October and after the author of the work had personally communicated and modified five times, he finally decided on his work "Fortune" as a mascot.
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