Although 2015 is not over yet, the trend in the auto market is already very clear. The growth of SUVs and MPVs, as well as new energy vehicles, has driven the entire automotive market to maintain a slow growth rate. However, in terms of market segments, car sales and market share are gradually decreasing, and the segment market for medium and large vehicles. And the luxury car market is also showing a slow decline.
This level of vehicle meets the needs of business and government to a certain extent, and household demand is not strong. Under the constraints of relevant national policies, the total sales volume of such models has dropped by about 5% from January to September this year, but it can still be seen that the market still has certain fixed demand for this level of vehicles, compared with small cars and mini vehicles. The decline in the medium and large car market is relatively stable.
In the medium and large market segments, consumers are not sensitive to new cars, and brand and word of mouth are the most important points. Therefore, compared with the overall hotness of the SUV market, the stability of this class is very high. The number of new cars launched is not much, and the main change is mainly due to small changes and annual changes. This is also because the time of the replacement of the models is longer. Demand is stable.
Among these new cars, Japanese models such as the new Toyota Crown and Lexus ES occupy a large part of the new car market. Japanese mid-size and large-sized cars are more inclined to the home market in terms of demand, and the models are younger, so the replacement is faster. In the luxury car market, this year coincides with the replacement of the BMW 7 Series, so the 7 Series has become the most eye-catching model in this segment. Mercedes-Benz has re-enabled the Maybach brand. As the most high-end model of the Mercedes-Benz S-Class, Maybach has become a market positioning similar to AMG, with a more emphasis on luxury.
With the rigorous European emission regulations, these medium and large-sized cars and luxury cars have also adopted small-displacement supercharged engines and hybrids to meet environmental protection and market demand. From the perspective of the model itself, although this kind of power system can basically meet the needs of the vehicle in terms of power, from the consumer's consumption mentality, the introduction of more four-cylinder engines still needs a certain degree of acceptance, but with the technology With continuous development, this trend has been basically irreversible.
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