The winner of the "2009 Consumer Car Model Award" sponsored by the China Automotive News Co., Ltd. surfaced and once again defended the status of "LCV expert (light commercial vehicle)" with Zhengzhou Nissan, which started with a pickup truck. The Ruiqi pickup truck stood out from many other similar products. Received the "Pickup of the Year" award.
Experts of the jury said that the reason why Rui Qi stands out from the fierce competition and won the “Pickup of the Year†award is because of the high competition of Rui Qi pickup in terms of technical level, manufacturing process, quality and performance, price and service. force.
Due to its excellent performance and reasonable prices, the Ruiqi series pickups were the only ones that took a 30% share of the mid-to-high end pickup market. They have been selling for many years. In 2009, Zhengzhou Nissan launched the Ruiqi Gasoline Edition, with a minimum selling price of 79,800 yuan, breaking the traditional high school end pickup limit. By September 2009, the cumulative sales volume of Ruiqi pickup trucks has exceeded 18,000 vehicles, a significant increase of 46.5% year-on-year.
Zhengzhou Nissan Assistant General Manager Hao Shenjian said on behalf of the company that the success of Rui Sheng is a manifestation of Zhengzhou Nissan’s “Double-brand LCV Strategyâ€. Dongfeng shuangfeiyan vehicle standard Ruijing, and NISSAN high-end pickup D22 collinear production, production process, quality control, management methods and personnel, facilities, etc. are the same as the NISSAN pickup, most of the components and NISSAN skin cartoon, is a cost performance Very high product.
The R & D diesel series pickup has been using the German Bosch electronically controlled high pressure common rail technology ZD25TCR engine, with a maximum power of 80kw/3800rpm. It has created a record of driving 20,000 kilometers in a plateau and high temperature environment with an average fuel consumption of only 7.6L. In the second half of 2009, the Razer Gasoline pickup truck was launched, equipped with a 4RB2 petrol engine with an advanced Delphi MT20 electronic control system. The power reached 102kw/4600rpm, and noise control, controllability, comfort, and fuel economy were further enhanced.
With the adjustment of China's auto industry structure and the transformation of consumer awareness, purely low-end products relying on prices will speed up the exit of the market. The spring of mid-to-high end products represented by Sharp is coming.
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