Increased demand for imported cars will increase by 100% this year

“In 2010, domestic imported cars basically achieved 100% growth, and imported cars should have the same growth rate in 2011.” Despite the introduction of a limited-car policy in some cities, Renault China’s CEO Chen Guozhang remains optimistic about the imported car market. He believes that two major factors will determine the demand for imported cars will continue to increase. From the market demand, consumers' pursuit of domestic cars gradually escalates, and the demand for imported cars gradually increases. From the perspective of cost-effectiveness, the cost-effectiveness of imported cars is getting higher and higher, and it is basically close to domestic cars. "The overall market will be relatively stable this year. Under this premise, I expect a 10% increase."

Based on this forecast, Renault’s 2011 sales target is to double. Chen Guozhang introduced that in the future, Renault will increase its sales volume mainly through two means: first, introduce more products; second, expand sales network. This year, Renault has introduced new landscapes, 2011 new Laguna and other models. At the Shanghai Auto Show, Renault has launched latitude and mid-range cars to Chinese consumers. In the second half of the year, Renault will also introduce new vehicles such as Megane CC and Fenglang. The latitude has a price range of 239,800 to 292,800 yuan. At the same time, the 2.0L fashion version that will be listed at the end of the year will also accept bookings for 208,800 yuan.

"Expanding the network is one of Renault's core strategies. Renault already has 52 dealers in China and plans to increase it to 80 by the end of this year. In the future, it will increase even more." Chen Guozhang introduced that Renault’s dealer network increased this year. Distributed in the second and third tier cities, while improving the number of outlets, but also improve the service quality of dealers. Renault has canceled all importers across the board regarding imported car channels. As of December 31, 2010, all contracts have also been terminated. Renault has been in charge of the entire brand and sales platform. “Renault pursues not only the leading position in the market, but also the leading, all-round leading nationwide.”

Chen Guozhang said that at this stage, Renault’s work focuses on promoting imported models, and Renault’s domestic specific information is not yet available. Impact on the Japanese earthquake. He said that Renault generally has two to three months of stocking, and for the time being it has no direct impact. The real impact may be after June.